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OUR EPIC BATTLE #LIKEAGIRL

Join Us How many times have we heard comments like “girls shouldn’t play that sport” or seen girls’ teams playing in half-filled arenas? What impact does this have on girls and their desire to play sports? Today, 7 out of 10 girls feel they don’t belong...

3 Ways to Master the Hashtag

In an episode of his late-night show last fall, Jimmy Fallon held a Twitter conversation in real life with Justin Timberlake. Littered with spoken hashtags (my favorite: #lololololololololololol), the sketch skewered what happens when companies--and all of us--get a little carried away with tacking these...

3 Ways to Leverage Hashtags to Enhance Your Brand

Hashtags are so pervasive these days, Justin Timberlake and Jimmy Fallon spoof them on TV. Companies now integrate hashtags into commercials, window displays and websites. Consumers use hashtags on Instagram, Pinterest and Twitter to filter their results and share their #TBTs (or Throwback Thursday photos). The...

#HashtagFails? 5 Tips That Will Change Your Fortune

The hashtag is the haiku of modern Internet culture. Despite the apparent randomness in which ones gain popularity, there's an art and science to selecting hashtags. You may be familiar with the epic failures. Susan Boyle’s #susanalbumparty and Research In Motion’s #RIMjobs will long be remembered for their extraordinary lack of awareness....

Profitable or Popular? Make Hashtags Work for You.

Most businesses focus on either profit or popularity when using social media marketing. Either they are focused on getting lots of followers and tons of engagements, or they are knee-deep in direct response data, split testing and data mining to achieve more sales. But just as...

How to Make the Power of the Hashtag Work for You

The following excerpt is from Kim Walsh Phillips’s book Ultimate Guide to Instagram for Business. Buy it now from Amazon | Barnes & Noble | IndieBound You can’t use Instagram for business without the almighty hashtag. According to Simply Measured, using even a single hashtag increases post engagement by 12.6 percent. Hashtags...