5 Brilliant Ways to Use #Hashtags in Social Media Marketing
I was watching the Super Bowl (#GoHawks) when my wife asked me about hashtags. Granted, I was writing down every hashtag that came up on the screen for an analysis I did later that night, but her question surprised me.
“What do you mean ‘what is this?’ It’s a hashtag.” I said, amazed by my wife’s unfamiliarity with the topic (#DoYouLiveUderARock). “You use it to tag your tweets or other social media posts.”
Now, my wife’s social media activity revolves around reading other people’s updates on Facebook and Instagram, so I wasn’t mad or anything, just disappointed when she asked me “Why would you want to tag your posts?”
To be fair, it wasn’t always that obvious that hashtags will change the way we use Twitter and other social media channels.
Hashtags were a user-innovation that was later adopted by Twitter as an actual feature when Twitter decided to hyperlink hashtags to search results. The rest of the socialsphere followed in its own pace, and Facebook, my wife’s go-to social destination, only recently decided to give in and add hashtags as a feature. It’s no surprise that for the masses over the age of 30, hashtags are still a novelty.
So whether you’re in that group, or just want a short social history lessons, here’s the brief history of hashtags. Then we’ll look at a few recent examples of brilliant marketing uses of hashtags.
A Brief History of Hashtags
There seems to be a consensus on the origin of hashtags and most people attribute the proposal to use hashtags in tweets to Chris Messina, through a tweet dating back to August 23, 2007.