Hashtags Explained: The Complete Guide to Hashtags in Social Media
Or, everything you ever wanted to know about hashtags but were afraid to ask your teenager.
Let me guess: you’re reading this post because you just did a search on “hashtags explained” or “how to use hashtags in social media.”
You see other people and businesses tossing around hashtags like #seo, #smallbiz, or #b2bchat, and in your mind it’s as accessible as juggling chainsaws.
There’s probably no easier way to tell a digital native from a digital naïve than their ability to use the hashtag. Trying to use hashtags when you don’t understand them sounds as natural as cursing in another language.
Whether it’s during Q&A at social media events, in the comment sections of other posts, or in emails, I’ve fielded a lot of questions about how to use hashtags in social media. I figured I’d try and answer all of them in this comprehensive guide.
Now, there are already a lot of great articles on how to use hashtags. I’ll reference a number of them throughout this article. However, most of them aren’t geared to small businesses and entrepreneurs. (More on that later.) So, I wanted to put together an exhaustive guide to using hashtags in social media as it stands today.
What is a hashtag?
A hashtag is the pound sign. The sharp note in musical notation. A tic tac toe board. This: #
When it comes to social media, the hashtag is used to draw attention, to organize, and to promote.
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