It's all about social # | How to Use Hashtags on Twitter: A Simple Guide for Marketers
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How to Use Hashtags on Twitter: A Simple Guide for Marketers

How to Use Hashtags on Twitter: A Simple Guide for Marketers

Every time we host live webinars (and as this long list suggests, that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain!

What is a hashtag?

A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags.

What does a hashtag do?

A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search or by using a third-party monitoring tool such as HootSuite.

So, if Twitter users who are not otherwise connected talk about the same topic using a specific hashtag, their tweets will appear in the same stream. In that way, Twitter hashtags solve a coordination issue and facilitate a conversation. Popular hashtagged words often become trending topics — topics so many people are talking about that they are a “trend.”

Hashtags are great for centralizing conversations around live, in-person events or conferences, live webinars, or other marketing campaigns you’re running.

How do you create a hashtag?

Contrary to what you might think, you don’t need any tools to create a hashtag. Hashtags are simply text, and they can be placed in the beginning, middle, or end of a tweet. Just decide on the keyword you are targeting, place a pound sign in front of it, and you are all set! See the image below for an example:

 

READ MORE:https://blog.hubspot.com/blog/tabid/6307/bid/32497/How-to-Use-Hashtags-on-Twitter-A-Simple-Guide-for-Marketers.aspx#sm.000002k1zpusx4d36puhqyyy0emhr

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