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3 Ways to Leverage Hashtags to Enhance Your Brand

Hashtags are so pervasive these days, Justin Timberlake and Jimmy Fallon spoof them on TV. Companies now integrate hashtags into commercials, window displays and websites. Consumers use hashtags on Instagram, Pinterest and Twitter to filter their results and share their #TBTs (or Throwback Thursday photos). The...

#HashtagFails? 5 Tips That Will Change Your Fortune

The hashtag is the haiku of modern Internet culture. Despite the apparent randomness in which ones gain popularity, there's an art and science to selecting hashtags. You may be familiar with the epic failures. Susan Boyle’s #susanalbumparty and Research In Motion’s #RIMjobs will long be remembered for their extraordinary lack of awareness....

Profitable or Popular? Make Hashtags Work for You.

Most businesses focus on either profit or popularity when using social media marketing. Either they are focused on getting lots of followers and tons of engagements, or they are knee-deep in direct response data, split testing and data mining to achieve more sales. But just as...

How to Make the Power of the Hashtag Work for You

The following excerpt is from Kim Walsh Phillips’s book Ultimate Guide to Instagram for Business. Buy it now from Amazon | Barnes & Noble | IndieBound You can’t use Instagram for business without the almighty hashtag. According to Simply Measured, using even a single hashtag increases post engagement by 12.6 percent. Hashtags...

The Hashtag That Sells

Embracing agility in public relations doesn’t have to mean throwing out tried-and-true tactics. Stunts and events, for example, have long been popular ways to get attention and engagement for brands, and they become agile tactics when PR practitioners integrate social messaging throughout. On their own,...

#Hashtag Mania: The Power of Hashtags

Hashtags are everywhere, marked by that little symbol historically known as the “hash” symbol: #.  Now that Twitter posts are officially a part of Google search results, your Twitter engagement is more important than ever, and what better way to let social followers find you than...

How Hashtags Can Benefit Brands

The hashtag has been steadily gaining popularity over the last few years and seemed to reach its peak during this year’s Super Bowl. Not only did hashtags punctuate most ads, but they were a stroke of real-time marketing genius during the sudden blackout. The prevalence...

Hashtag Marketing

What is a hashtag and what is it for? It was first proposed in August of 2007 by designer and open web advocate Chris Messina; by mid-2009, hashtags were formally integrated as searchable hyperlinks on Twitter. They have since gained popularity across multiple social networking &...