PERFECTING YOUR #HASHTAGS
From Twitter to Instagram, hashtags are an essential part of building your social media presence and getting visibility in a whirlwind of posts.
Hashtags not only help drive new users to your content but can also engage your current following. Here are four tips to finding those perfect hashtags to draw in an audience and keep your business relevant.
Research, research, research!
To stand out from the crowd, doing your hashtag research is perhaps the most important. A big mistake some businesses make is sticking with only the generic, popular hashtags. The tag #sunset may be trending with over a million posts, but will you get visibility?
To get more long-term results, find hashtags that are unique to your business, your target consumer, and your industry.
Before you post with a new hashtag, look it up on Instagram or Twitter and see what kind of posts show up! Is your content relevant to what you see?