Rail operator’s #GWRAdventures hashtag backfires when angry passengers start using it to complain
The internet has once again shown that if you are a large company, it is not a good idea to ask your customers what they think.
A hashtag set up by train operator GWR to promote their destinations in the South West has been hijacked by people complaining about the company’s train services.
GWR, owned by transport giant First, asked passengers to upload photos of their favourite destinations to twitter and Instagram with the hashtag #gwradventures, to win a free pair of tickets.
Hundreds of people responded with snaps of beauty spots across the West Country but of course, twitter being twitter, the hashtag was quickly hijacked by people having a laugh.
The competition, which finished today, saw people rushing to post pictures of their less-than-magical ‘GWR adventures’ on rail replacement buses and overcrowded trains.
One person even tweeted a snap from their #gwradventure squashed onto a luggage rack.
Another used the hashtag to rail against the volume and bodily odour of their fellow passengers.