Super Bowl Watch: Airbnb #WeAccept Promotes Diversity and Inclusion
Airbnb came to the 2017 Super Bowl ad bowl with a TV spot featuring a diverse group of people and copy that read: “We believe no matter who you are, where you’re from, who you love or who you worship, we all belong. The world is more beautiful the more you accept.”
A bold move to more strongly align its brand with diversity and inclusion and put its corporate citizenship stance front and center, the “We Accept” campaign came nine days after America’s borders adopted a policy of “extreme vetting” for citizens of seven predominantly Muslim countries. “This is a policy I profoundly disagree with,” stated Airbnb CEO Brian Chesky. “And it is a direct obstacle to our mission at Airbnb.”
The weekend before Super Bowl, Airbnb began providing free and subsidized temporary housing for 100,000 people over the next five years and committed to donate $4 million over the next four years to the International Rescue Committee.
Chesky and his team created the 30-second Super Bowl spot in three days. “No matter who you are, where you’re from, who you love, or who you worship, you deserve to belong,” Chesky tweeted along with the #weaccept hashtag for the campaign.