Your Official Instagram Hashtag Guide for Photographers: A List Of The Best Hashtags
In Part 1 of my Instagram Tips series, three sure-fire tips were shared to grow the right following, the right way on Instagram. One of the methods was to use the correct hashtags for your audience. This week we’re diving a little deeper into what specific hashtags will work best for you based on specific genre. Get your notes out and lets go!
Why Do Hashtags Matter?
They may not mean everything, but they do mean something. It’s a piece of the puzzle to growing your audience on Instagram. Look at it as if you’re advertising your work to the Instagram world. No one will know you exist unless you put your work out there at some capacity.
Hashtags Increase the Likelihood of Being Featured
In the Instagram world, there are a plethora of “Instagram Feature Pages,” especially in the photography community. For example at Fstoppers, we have our very own feature page. Feature pages essentially act as a modern day magazine where quality content is congregated to one Instagram page for those to enjoy. The benefits of your work being featured on multiple of these pages are very beneficial. Your username is most likely tagged where other users can click and explore your work, which can exponentially translate into more followers.
What Makes A Good Hashtag?
The sum of posts posted under a specific hashtag does not mean that hashtag is the right hashtag for you. There are a number of factors: sum of posts, the quality of the content, and the engagement of a community. I find the more niche a hashtag is the better. Why? Because people searching these pages genuinely care about the content that is catered to them. They aren’t spam bots buzzing through #vsco or #instamood which hold no value to anyone.
A good rule of thumb is to not post hashtags that contain over five million posts or so. That way your image will not be bogged down within seconds to a “black hole” of no return on that hashtag feed, because many users are posting that same hashtag at the same time as you. As a user, you want your image to be on the top of the hashtag feed as long as possible to those who are genuine enough to engage with you!